Culture marketing is a process that results in the clear expression of an organization's mandate, both internally and externally, to the benefit of its members, stakeholders, audiences and participants.

At NG Farrell, we believe that business and marketing strategies for culturally focused organizations can be entrepreneurial, without compromising the clarity and integrity of organizational visions and objectives.

In fact, our approach ensures that a cultural organization’s prime objectives are integrated at the centre of its marketing, fundraising and public relations. It’s all about leveraging what you do best – taking those key attributes of your organization that you truly “own” - and making them the essence of your messaging, advertising, audience relations and fundraising.

Cultural marketing is not just about getting people to to join your organization, buy an admission to your event, or vote for your candidate. Rather, it is a two way process. It is about ensuring that your vision engages your public, and makes an impact on society. Every professional association, arts organization, non-profit and political organization was first formed on a singular premise and vision. You’ve been entrusted and challenged to stay true to that vision. But the reality is that change will always be necessary.  By adhering to a unique blend of integrated marketing, public relations and fundraising strategies, customized to your vision and mission, NG Farrell can help your organization continue to positively affect our society, and our lives.