In Canada, oncology nurses are on the front lines of cancer treatment, cancer care and cancer research.

Chemotherapy administration is an important aspect of cancer treatment and carries many responsibilities for the oncology nurse, from safe administration, to the management of side effects, to patient and family education.

“For this reason, many cancer patients and their families would prefer to receive treatment from a specialized oncology nurse,” said Dr. Brenda Sabo, President of the Canadian Association of Nurses in Oncology (CANO/ACIO).  “Unfortunately, not all treatment centres are able to provide care from nurses with extended training in chemotherapy administration.”

As the number of Canadians requiring cancer treatment and care continues to rise, the need to invest in oncology nurses through the implementation of the newly developed National Strategy for Chemotherapy Administration is underscored. These new standards and competencies for the administration of chemotherapy were released by CANO/ACIO in 2011 to ensure consistent, safe, quality care for all Canadian cancer patients.

Thus, on April 3^rd, communities across Canada will celebrate National Oncology Nursing Day, a day to recognize the tremendous role played by oncology nurses in the lives of Canadians. The broad range of support for the work done by oncology nurses will be demonstrated through events and initiatives across the country. In addition to Oncology Nursing Day being proclaimed an “official day” in provinces and cities from coast to coast, there will be public events, meetings with Provincial Premiers and Ministers of Health, and educational initiatives sponsored by local chapters of oncology nurses. One indicator for the mounting recognition being demonstrated for oncology nurses is the recent addition of Boehringer Ingelheim (Canada) Ltd., one of the world’s 20 leading pharmaceutical companies, as the official sponsor of Oncology Nursing Day 2012.

Today also marks the launch of a new website at www.OncologyNursingDay.com.  The new site will help share the many untold stories of how oncology nurses profoundly impact the lives of Canadians on a deeply personal and intimate level. OncologyNursingDay.com will serve as a platform for both nurses and the public to interact via the sharing of stories relating to oncology nursing and cancer care delivery.

For a patient undergoing chemotherapy, one can only imagine the appreciation that exists for the personalized level of treatment, and patient advocacy, provided by oncology nurses. Ultimately, this appreciation serves as the final reminder of why on April 3^rd communities across the country will acknowledge oncology nurses, and be reminded of the very valuable role they play, not just in our cancer care system, but in the lives of cancer patients and their treatment teams everywhere.

For further information on CANO/ACIO, and details concerning Oncology Nursing Day 2012, please visit www.cano-acio.ca.

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ABOUT CANO / ACIO

Established in 1984, CANO/ACIO is the national organization that supports Canadian nurses to promote and develop excellence in oncology nursing practice, education, research and leadership. CANO/ACIO's purpose is to promote prevention of cancer, to provide optimal care of individuals living with cancer, and to provide support for the nurses caring for them. CANO/ACIO represents about 1,000 nurses across Canada. Its members are nurses working in administration, universities, and research institutions, as well as acute and critical care inpatient units, outpatient clinics, palliative care and hospice. 

For more information contact:

Sean Farrell

604-669-5557

sean@ngfarrell.com

Launched in 2010, Corporate Champions Vancouver is an annual multi-sports challenge that promotes team building, and health and wellness amongst employees of companies, organizations and non-profits throughout Metro Vancouver.

This year, Corporate Champions Vancouver will be partnering with the Richmond Olympic Oval to deliver the largest, non-professional multi-sport event to occur in the city. The games will play host to approximately 2,000 participants, up from 1,300 in 2011.

Corporate Champions Vancouver is a one-of-a-kind event in Canada, founded and directed by two young Vancouver entrepreneurs, Andy Nguyen and Rick Louie, who have garnered significant praise and acknowledgment for the success and rapid growth of the annual event.

This year will be an exceptional milestone for the event, with more activities being added (11 events in total), complete usage of the Richmond Olympic Oval, new sponsorship partnerships with organizations such as Badminton BC, Volleyball BC and BC Business, and high profile participants, such as YVR, City of Vancouver, PricewaterhouseCoopers, Electronic Arts Canada and Cadillac Fairview. The list of organizations lining up as sponsors and supporters is impressive, not just for its name-power, but for the incredibly broad level of support for the event being demonstrated by Vancouver’s business community.  To date, 2012 sponsors include:

Co-director Andy Nguyen believes that one of the key reasons for the event’s tremendous growth and popularity is its uniqueness.  Employees of participating companies, from entry-level staff right up to senior executives, join together to form effective, winning teams. For most, this is a rare and highly innovative opportunity to work together as a group of equals, utilizing an actual playing field to remove hierarchies and create cohesive units. Together, teams are engaged in a highly tactile networking environment through active participation in a professionally produced sporting event.

“Our vision is for Corporate Champions Vancouver to be seen as the standard of excellence for health and wellness programs being implemented by today’s top companies”, says Nguyen. “Yet we strive to make the event a cost-effective and value-driven program that appeals to the marketing and human resources departments of companies of all types and sizes. Ultimately we believe that people’s lives can be profoundly improved by being re-introduced to participatory sport and its positive contribution to healthy living.”

Co-director Rick Louis adds, “Corporate Champions Vancouver is more than just a business and an annual event. We see it as a Vancouver-based movement that we intend to expand across the country. In our opinion, our success can also be viewed as evidence that Vancouver is the healthiest city in the country, for residents and companies alike.”

For more information on event activities, registration and partnerships please visit www.ccvancouver.ca, and email info@ccvancouver.ca or phone 604.568.8100.

Media requests: please contact Sean Farrell, NG Farrell Marketing Ltd. 604-669-5557, or email sean@ngfarrell.com

Joshua and MOVE were back home in BC this fall, returning from overwhelmingly successful engagements in New York City, Bangkok and Montreal, and performed their “The Red Nocturnal” in five cities across the province.

MOVE’s recent NYC performance at the Joyce SoHo was described as “one of the most gratifying evening’s of dance presented on New York’s downtown arts scene this season”.

Recently we had the privilege of helping to manage the announcement that Joshua will be soon leaving BC for New York City where he will continue to focus on his career as a choreographer and guest artist. This announcement garnered significant media coverage.

MOVE: the company will continue to have its home base here in Vancouver and work as a projects-based organization.

Our close ties and deep connection with Joshua and his company will not subside. In fact we look forward to continuing to work with Joshua in many of his new endeavours. We thank him and his artists for providing us with many tremendously rewarding creative experiences over the past three years. But much like a parent watching their children grow and prepare to leave home, it is a bittersweet - but proud – moment for all of us.
 

The new site allows Minister de Jong the opportunity to post a range of content, such as news and events specific to his riding of Abbotsford West, and news items pertinent to his duties as MLA and senior cabinet minister. One integral area of the site deals with accountability and provided the Minister with an online platform to publish his expenses, an issue which he has spearheaded over the past year. Another key feature of the site is the customized use of contact forms that allow site users to submit questions and request information on specific matters relating to riding and the Minister. Please click here to visit the website.

As agency of record for the BC New Hope Recovery Society we worked closely with management and executive of BC's premier addiction treatment centre to develop a new visual brand for the Baldy Hughes community located near Prince George BC. Services and deliverables included:

• New brand strategy
• Visual Identity design
• Web design & development
• Brand collateral design & production

The former logo of the organization was image based and lacked a unique personality (in addition to being difficult to reproduce). We developed a customized icon and typeface treatment. See below. The new website at www.baldyhughes.ca is a dynamic portal for information on addiction treatment for British Columbians. NG Farrell is proud of its relationship with this organization that saves lives and rebuilds families.

Old logo

New logo

Kim Tuson

Kim Tuson is a BC legend. Dance artist and choreographer extraordinaire, Kim has branched out now to being one of the few Gyrotonic instructors in Vancouver. We develed a suite of tools for Kim so that she can expand her marketplace while also staying true to her reputation as one of the provinces leading performing artists. Check out her work at her new website developed by NG Farrell at www.kimtuson.com.

Services for Kim Tuson's project included:

• Wordmark design
• Website design & development
• Promotional collateral design & production

Pacific Horizon Consulting

Gary & Radha Bello and their team are internationally renowed yoga gurus and counselling professionals. Sharing their time between Florida and Vancouver, this couple needed a new brand for their burgeoning business. NG Farrell developed a brand strategy and delivered the following:

• New brand strategy
• Visual Identity design
• Web design & development
• Brand collateral design & production
• Communications and e-marketing tools

New logo & tagline

Pacific Horizon Consulting now has a solid foundation on which to develop into a world-class personal and corporate training organization. Check out their website at www.pacifichorizonconsulting.com and get a free 15-minute consultation while there!

NG Farrell had the pleasure to work as the online and creative agency for former Attorney General Mike de Jong’s  “Open Mike Tour” campaign.

The ins and outs of the campaign are far too long and complicated (and probably still too close in time) to appropriately and subjectively detail here. But suffice to say that a great time was had by the NG Farrell team, and although we didn’t reach the conclusion we had hoped for, we were proud of the work we produced. And most importantly, we valued the opportunity to help interpret a campaign platform that championed openness, transparency and accountability.

So a final thank you and kudos to Mike, his organizing committee, and the campaign team lead by Rod, Patty, Brian, Joel, Mario, Barinder, Jody, Alan, Doug, JJ, Cliff (I’m sure I’m forgetting others) and the hundreds of volunteers who helped in a myriad of wonderful ways. On our team, a special acknowledgement goes to Davis for his awesome WordPress and webcasting talents and skills, our relentless social media team, and to Chito for the many, many late nights spent at the office handling down-to-the-wire design jobs.

The Open Mike Tour was a unique opportunity for NG Farrell to flex our creative muscles, hone our response times, and deepen our understanding of the many ways of growing a membership-based organization. So to all – thanks, and till next time!

The first is a BC Spirit Initiative, named "MOVE THE SPIRIT OPEN HOUSE 2011".  From February 21st to 26th, the company will host a series of outreach engagement activities designed to welcome British Columbians into the company creative process. As both viewers and participants, people will be invited to participate in master classes, workshops, artist chats and studio showings of excerpts of new works by eight important Canadian choreographers.

The second campaign we are driving is named "upRising" which features the World Premiere of Matjash Mrozewski's new work for MOVE: the company alongside new creations by Caitlin Griffin, Crystal Wills, Jeannie Vandekerkhove and Matthew Waldie, performed by the Drive Dance Centre Training Program Students. Show dates are March 7th and 8th.

And finally, we are excited to be supporting the company as they bring an exciting mixed program on a four-city North American tour this Spring. Entitled, "Allemande", this eclectic program features the world premiere of a new work by Artistic Director, Josh Beamish and US premieres of works by Matjash Mrozewski, Simone Orlando and Lara Barclay. The show will be performed at the Joyce Soho Theatre in New York City, before travelling back to BC to Kamloops and Osoyoos, and then finally to the illustrious Winchester Street Theatre in Toronto in April.

In addition to designing the creative for the campaigns, NG Farrell is supporting via public and media relations and audience engagement at Vancouver performances. Hope to see you at some of the shows!

Vancouver, BC - December 20, 2010 - In August of this year, a very special event took place at the Hockey Hall of Fame. It wasn’t an induction ceremony and it didn’t involve any ex-NHL stars or storied GMs. All the same, history was being made on a summer Thursday when the Canadian Women’s Hockey League, (CWHL), held the world’s first ever female hockey draft.

Over the following four months, the league has continued to roll. Adding to existing sponsor Scotiabank, (a premier sponsor for 3 years including the Clarkson Cup), the CWHL now has relationships with Bauer Hockey, Molson, Blackstone and Pepsi.

Today, another strong relationship is announced as Vancouver-based NG Farrell Marketing comes on board as the league’s marketing agency of record for Western Canada.

This serves as another achievement for NG Farrell Marketing, the upstart sports, culture and entertainment agency, located in Vancouver’s historic Gastown.

Given that the league is currently made up of five teams in Eastern Canada and the United States, NG Farrell will be in charge of league publicity in the Western provinces. This includes creating awareness, amplifying social media messaging and generating corporate partnerships.

“As big hockey fans, and supporters of the women who play, we are very excited to begin working with the CWHL”, commented NG Farrell Director, Callum Ng. “The CWHL is the world’s premiere women’s league, and right now, a hot commodity for sponsor dollars with all the attention women’s hockey is receiving”, he adds.

Ng is not remiss in his remarks. This recent announcement comes on the heels of the first ever induction of female players into the Hockey Hall of Fame this November, with the addition of Canadian hero Angela James and US legend Cammi Granato. This first for the hall garnered a great deal of media attention, and a victory for women’s hockey.

With no CWHL teams located west of Ontario, the league faces almost endless possibilities for expansion, yet the first challenge will be to ensure that knowledge of the league is brought westward. CWHL Executive Director Brenda Andress is optimistic. "The CWHL is excited to work with NG Farrell Marketing, and we look forward to benefitting from their creativity and expertise, as they contribute to the awareness of the league in Western Canada, and our efforts to expand our league in the future."

The 2010-2011 season is already underway, and promises to be a year of landmarks for the CWHL. Further information can be found on their website at www.cwhl.ca, or search ‘Canadian Women’s Hockey League’ on Facebook.

Download a copy of this press release here.

The BWF World Senior Championships will take place at one of the world’s finest multi-use sport facilities when the Richmond Olympic Oval hosts the event from August 21 – 27.

This is the premiere event for senior players on the 2011 Badminton World Federation calendar and where World Champions will be crowned!

Off the court, these experienced athletes will look forward to exploring local sights, attractions, food and entertainment with their friends and families. Badminton is a popular sport in Canada, played by over 2 million individuals making it the most popular racquet sport in our country.

NG Farrell looks forward to working with Badminton BC and the organizing committee of the 2011 tournament in managing sponsorships partnerships, marketing and PR for the event, to make this one of Western Canada's premier international sporting events this coming year!

Heading into the fall season it’s not only back to school for many young people in British Columbia, but also the beginning of a new sports season.

For BC swimmers, August usually means a shorter break from swimming before it is back in the pool for practices, old friends, and new goals.    

Thankfully, one Provincial Sport Organization in BC is making things happen for these athletes, and in a big way.

Swim BC is the governing body for the sport of swimming in this province and has partnered with NG Farrell Marketing to ignite new sponsorship partnerships and find alternate sources of funding.

Being a part of the sport landscape in British Columbia means taking a cue from the athletes, by setting targets, and planning well in order to reach them. This is something that we’re well versed in here at NG Farrell, because we know that sport and culture is all about achieving the next level.

We are pleased to be working with Swim BC. It’s an opportunity we can’t help but be very excited about, and we look forward to pursuing new goals together.  

After developing the look and feel of the campaign (and certainly looking to the great master Dali himself for visual inspiration)  we have now launched a full advertising, PR and social media campaign for the show's run at the Vancouver Playhouse on September 16th-18th.

So keep your eyes and ears tuned to Vancouver media outlets - in addition to a city-wide outdoor campaign - for posters, ads and lots of news articles and interviews (plus a few impromptu public performances) as we gear up for opening night.

Custom-designed and personalized invitations are now in the mail to a lucky group of individuals who will be attending an opening night gala reception. Who knows - you might just be getting a surprise in the mail soon!

We have a limited number of complimentary tickets to the shows at our disposal - so feel free to drop us a line to see about getting a ticket to what is probably going to be one of the most visually spectacular, home-grown, ballets ever produced here in BC!

We're working hard on getting the association's website up to date with the new brand, and will soon be doing a full re-launch, with a supporting communications plan and new sponsorship strategy and documentation. The new brand is already getting a bit of attention in the blogosphere, and we look forward to seeing more feedback after the formal launch in September.

Featuring solo works by Jacqui Lopez, Matthew Waldie, Jeannie Vandekerkhove, Crystal Wills, Caitlin Griffin and Josh Beamish, as well as duets by Lara Barclay, Heather Dotto and Simone Orlando, and a performance by Cai Glover, the creative artists of MOVE: the company come together to present a collaborative evening of diverse perspectives.

As always, NG Farrell is pleased to be assisting in the promotion of the show and has created an introspective promotional campaign that will be seen throughout Vancouver over the coming weeks.

Date: Wednesday, Aug. 25th and Thursday, Aug. 26th, 2010

Venue:The Dance Centre, 677 Davie St., Vancouver, BC

Time: 8:00pm.

Tickets: $20. Available at www.ticketweb.ca or at the door (Cash Only)