NG Farrell Marketing

NG Farrell is pleased to announce a new management structure and a renewed focus on delivering marketing services to clients in the cultural sector.

We welcome Chito Yoro, NG Farrell Creative Director, as a new managing partner at our agency. Chito is the creative drive behind all our work, and now as a partner at our agency he will also infuse his creative perspective into business and marketing strategies for our clients and for our own organization. We congratulate Chito on his new role, and hope to personally introduce him to our clients and network over the coming weeks and months.

Since we opened in 2009, our agency has grown leaps and bounds. We've had incredible experiences working with many awesome clients. Along the way we've been able to flex our muscles and really get to know the exact areas in which we excel. But to do so means to be able to recognize what needs to change for continued success. This is why we have new management, and why we are re-launching as a marketing agency that works exclusively with cultural sector clients. During our first year and a half we focused on clients in the sports and arts sectors. But we've discovered that our efforts have been most successful with client organizations that create or enhance culture - either societal culture, or a culture unique to a specific audience or cultural demographic.

Whether they be a professional association with a very defined membership, or a performing arts organization, or a political organization, or a non-profit organization, our client focus now is on organizations born out of a singular premise and vision, or simply stated, organizations whose mission it is to give something back to society.

The NG Farrell perspective works best with organizations that do not merely provide services to consumers, but who see their audiences as active participants in a defined culture. We understand that the relationships between our clients and their audiences are dynamic and integrated, rather than a one-way process of supply and demand. Our clients do not make "contributions" merely to satisfy a marketing strategy. Our clients’ contributions are their raisons d’êtres. We understand this, and the NG Farrell cultural marketing approach is what stands us apart from other marketing agencies.

We are proud of all the relationships that we have developed over the first year and half of our existence. And as we now focus on a more cohesive vision, we look forward to establishing new relationships with many more wonderful new client teams, with whom we hope to share the honour of making our world a little bit better, every step of the way.

For more information on recent developments at NG Farrell, or to receive information on how we can be of service to your organization, please contact us.