NG Farrell Marketing

I have always had a fascination with dance. It combines some of the finest capabilities of the human form. Not only this, but these combinations give rise to a special synergy. Even the most accomplished writer would have trouble assigning words to those synergies. Power and grace. Agility and stage charisma. Fitness and presence of mind. It’s incredible.

The Dali Universe features another layer of collaboration. This time, dance is accompanied by a thought-provoking theatre piece, woven into the storyline and produced with an impressive collection of stage effects. And of course, there is music.

I can’t say more than that. You’ll have to see the show to witness the melody of dance, theatre and effects.

What can be reiterated is that in life there are moments when the human senses are able to take in something so special that it can’t really be explained. These moments, the images, sounds, are available in many arenas. An eternal sporting moment. A fantastical piece of music. And of course dance.

This NG Farrell partner is happy to know this prevailing truth and looking forward to cherishing a moment much the same when The Dali Universe opens this Thursday.

The Dali Universe is a production of Vancouver City Dance Theatre, and hits the Vancouver Playhouse stage this Thursday, Friday and Saturday (2 shows). Tickets available at the door or Ticketmaster.

For more information please visit: www.vancouvercitydancetheatre.com

Since earlier in the summer, the entire NG Farrell team has had the pleasure of working with Vancouver's newest professional ballet company, the Vancouver City Dance Theatre in preparing for its formal launch this September. After undergoing a number of strategic planning, branding and collateral design initiatives, our attention then turned to developing an intensive, fully-integrated promotional campaign for the company's launch performances of their original, full-length ballet "The Dali Universe."

After developing the look and feel of the campaign (and certainly looking to the great master Dali himself for visual inspiration)  we have now launched a full advertising, PR and social media campaign for the show's run at the Vancouver Playhouse on September 16th-18th.

So keep your eyes and ears tuned to Vancouver media outlets - in addition to a city-wide outdoor campaign - for posters, ads and lots of news articles and interviews (plus a few impromptu public performances) as we gear up for opening night.

Custom-designed and personalized invitations are now in the mail to a lucky group of individuals who will be attending an opening night gala reception. Who knows - you might just be getting a surprise in the mail soon!

We have a limited number of complimentary tickets to the shows at our disposal - so feel free to drop us a line to see about getting a ticket to what is probably going to be one of the most visually spectacular, home-grown, ballets ever produced here in BC!