Public relations is simply about enhancing your reputation.

But all too often, cultural organizations falsely believe that public relations programs are cost-restrictive or beyond their capacity. Yet in reality, a good public relations program can be cost-neutral and easy to manage. The NG Farrell team can help you develop a powerful public relations program through the development of press release assets, media kits, and by harnessing the power of free social networking tools. By creating a manageable public relations program, supported by a bank of key messages and copy that can be re-purposed in a variety of media, the net benefit to your organization will be an impressive improvement in your organization’s public awareness, earned (free) media and greater and consistent visibility to potential funding organizations and partners.

The same can be said about planning and buying media. To get the best value for your advertising dollar, you need to be working from a smart plan that seeks out all available opportunities for additional coverage. Media planning and negotiation with NG Farrell gets you just that - a hard working media plan that maximizes your exposure, provides sponsorship opportunities as often as possible, and gets you noticed by the editors, publishers and reviewers you want to have talking about you.

Finally, social media is one of the key ingredients to a truly integrated public relations plan. Our team has highly developed skills in developing and managing social media programs, and we are available seven days per week to help ensure that all messages, whether they are promotional or issues-based, be disseminated at the right time, in the right voice.