In today’s era of diminishing funding and audience support, cultural organizations are often forced to compete for limited funds, and the attention of their audiences or members.

NG Farrell helps clients envision beyond these challenges, by creating new, blue sky strategies for success. But to do so, a clear path must be established through strategic planning. Strategic planning is the process of determining or assessing the vision, mission, and goals of your organization or project, and then mapping out tactical and measurable ways to accomplish the identified goals. At NG Farrell, we apply strategic planning principles to all our work. Like our clients, we never work in a reactive manner, but rather develop strategic plans for promotions, campaigns, creative and web development and fundraising. At the organizational level, our strategic planning process is multi-faceted, and includes envisioning workshops, stakeholder consultation and focus groups. At the project level, we create master plans that provide task descriptions, start and end dates, milestones, precursor tasks and budget tracking. For clients or projects that receive external funding, we ensure that planning and reporting requirements are strictly adhered to, as we understand the value and importance of maintaining high standards of project clarity, suitability and quality.