NG Farrell Marketing

NG Farrell has had the tremendous pleasure of working closely with BC's beloved prima ballerina Simone Orlando by providing solid strategy and delivering communications tools, to assist in her career evolution as a full-time choreographer since retiring as Principal Dancer with Ballet BC. We recently designed, built and launched a new CMS-based website, featuring a highly editorial design based on a stylized identity inspried by her own script.

In addition to the creation of the website and other communications tools and templates, we have been engaged to handle public relations for Ms. Orlando and will be ensuring that the local, national and international dance communities are kept informed of her upcoming activities, performances and creative work. Ms. Orlando's new website will also allow her to publish a blog of her creative activities, and is supported by a suite of self-managed portfolio tools.

Ms. Orlando is currently in Germany, at the Stuttgart Ballet, as part of a career transition program supported by the Dancer Transition Centre and The Canada Council. There Ms. Orlando is working closely with Artistic Director Reid Anderson and is examining all the facets of directing a major dance organization. Feel free to follow her and learn about her activities by checking out her new blog!