NG Farrell Marketing

Vancouver-based NG Farrell to work with the Canadian Women’s Hockey League

Vancouver, BC - December 20, 2010 - In August of this year, a very special event took place at the Hockey Hall of Fame. It wasn’t an induction ceremony and it didn’t involve any ex-NHL stars or storied GMs. All the same, history was being made on a summer Thursday when the Canadian Women’s Hockey League, (CWHL), held the world’s first ever female hockey draft.

Over the following four months, the league has continued to roll. Adding to existing sponsor Scotiabank, (a premier sponsor for 3 years including the Clarkson Cup), the CWHL now has relationships with Bauer Hockey, Molson, Blackstone and Pepsi.

Today, another strong relationship is announced as Vancouver-based NG Farrell Marketing comes on board as the league’s marketing agency of record for Western Canada.

This serves as another achievement for NG Farrell Marketing, the upstart sports, culture and entertainment agency, located in Vancouver’s historic Gastown.

Given that the league is currently made up of five teams in Eastern Canada and the United States, NG Farrell will be in charge of league publicity in the Western provinces. This includes creating awareness, amplifying social media messaging and generating corporate partnerships.

“As big hockey fans, and supporters of the women who play, we are very excited to begin working with the CWHL”, commented NG Farrell Director, Callum Ng. “The CWHL is the world’s premiere women’s league, and right now, a hot commodity for sponsor dollars with all the attention women’s hockey is receiving”, he adds.

Ng is not remiss in his remarks. This recent announcement comes on the heels of the first ever induction of female players into the Hockey Hall of Fame this November, with the addition of Canadian hero Angela James and US legend Cammi Granato. This first for the hall garnered a great deal of media attention, and a victory for women’s hockey.

With no CWHL teams located west of Ontario, the league faces almost endless possibilities for expansion, yet the first challenge will be to ensure that knowledge of the league is brought westward. CWHL Executive Director Brenda Andress is optimistic. "The CWHL is excited to work with NG Farrell Marketing, and we look forward to benefitting from their creativity and expertise, as they contribute to the awareness of the league in Western Canada, and our efforts to expand our league in the future."

The 2010-2011 season is already underway, and promises to be a year of landmarks for the CWHL. Further information can be found on their website at www.cwhl.ca, or search ‘Canadian Women’s Hockey League’ on Facebook.

Download a copy of this press release here.