NG Farrell Marketing

Since earlier in the summer, the entire NG Farrell team has had the pleasure of working with Vancouver's newest professional ballet company, the Vancouver City Dance Theatre in preparing for its formal launch this September. After undergoing a number of strategic planning, branding and collateral design initiatives, our attention then turned to developing an intensive, fully-integrated promotional campaign for the company's launch performances of their original, full-length ballet "The Dali Universe."

After developing the look and feel of the campaign (and certainly looking to the great master Dali himself for visual inspiration)  we have now launched a full advertising, PR and social media campaign for the show's run at the Vancouver Playhouse on September 16th-18th.

So keep your eyes and ears tuned to Vancouver media outlets - in addition to a city-wide outdoor campaign - for posters, ads and lots of news articles and interviews (plus a few impromptu public performances) as we gear up for opening night.

Custom-designed and personalized invitations are now in the mail to a lucky group of individuals who will be attending an opening night gala reception. Who knows - you might just be getting a surprise in the mail soon!

We have a limited number of complimentary tickets to the shows at our disposal - so feel free to drop us a line to see about getting a ticket to what is probably going to be one of the most visually spectacular, home-grown, ballets ever produced here in BC!