NG Farrell Marketing

We are excited to be seeing our re-brand of the BC Association of Magazine Publishers (now the Magazine Association of BC) get its first public exposure with a new transit shelter campaign about to launch throughout the Lower Mainland.  It has been quite a fun and challenging process with this organization, starting with a programming audit, lots of envisioning, naming exercises, brand design and now the first of a series of new brand collateral to be created throughout the rest of the year. The transit shelter poster, incorporating all the covers of the current membership, is meant to create an end-user awareness of the great range of magazine types and titles that are published here in BC.

We're working hard on getting the association's website up to date with the new brand, and will soon be doing a full re-launch, with a supporting communications plan and new sponsorship strategy and documentation. The new brand is already getting a bit of attention in the blogosphere, and we look forward to seeing more feedback after the formal launch in September.